Working alongside Art Director, Ben Pie and Copywriter, Caroline Hardy we created a concept aimed at University Graduates. This brief was in response to the growing market share of neo-banks such as Monzo amongst young people. As a young person myself and a customer of both Monzo and Barclays customer) I knew people choose Monzo for two reasons, the app and the cool card. In response we wanted to highlight the ability of being able to customise your Barclays card.